Chief Strategy Officer
As Chief Strategy Officer, Martin is responsible for the design and execution of customized, strategic solutions for brands in all phases of their life cycles. He has extensive US/global and HCP/patient experience in product branding, franchise and portfolio development, disease/condition branding, and corporate identity branding.
With over 20 years in the healthcare industry, Martin’s category experience as lead strategist includes Bayer Women’s Health professional portfolio (Mirena/HMB, Yaz, Beyaz, and Natazia); Ethicon’s female wellness device franchise (Pelvic Health and Wellness); Boston Scientific’s UFE (Uterine Fibroid Embolization) device system; Janssen Therapeutics' HIV franchise; J&J Vision Care (Acuvue franchise); Eli Lilly’s diabetes franchise and CNS franchise; Novo Nordisk’s hemophilia brand and diabetes franchise; Gilead’s HIV franchise (launch); Amevive (launch) and Avonex from Biogen; J&J/OraPharma’s locally administered antibiotic delivery device (Arestin) and OralCDx, an oral cancer screening device; Wyeth’s Effexor; Ortho-McNeil’s migraine franchise; and in ADHD he launched a European memory training program from Cogmed.
Martin holds a BA in communications with a minor in English from Seton Hall University. A New Jersey native, Martin enjoys splitting his time between the Jersey shore and Manhattan.