Chief Operations Officer
As Chief Operations Officer for Guidemark Health, Sophy is responsible for both the organization’s day-to-day operational process and overarching executive decisions. She also ensures the selection of tools and technology that support our business and deliverables. Sophy has spent over 12 years in the pharmaceutical industry, with a significant background in both HCP and HCC engagements as well as consumer digital tactical development. Her client brand experience includes Pfizer, Novo Nordisk, Novartis, and Merck.
With more than 15 years of hands-on management of agency digital deliverables, Sophy has helped transform a number of organizations from traditional print providers to fully integrated print and digital agencies. During this time, Sophy built digital development departments comprised of multi-functional disciplines, including technical project managers, developers, QA analysts, and information architects. She has also established agency-wide process and procedures, reusable code libraries, and QA labs.
When not finding new ways to implement Dr. Edward Deming’s process cycle improvement, Sophy can be found fishing local lakes with her two little boys, who may even catch something one day.